So much has happened in 2020 we are all ready to have it behind us. In terms of learning and development, our function and responsibilities have been disrupted this year, and we have had to pivot tremendously. We have had to think creatively and innovatively. We have had to consider new and interesting ways to […]
3 Learning and Development Strategies for 2021 Read More »
How can a company increase diversity and inclusion in the workforce? Focus on goals. Some great goals worth considering include: ♦ Diversity Goal at Interview Stage ♦ Diversity of Candidates ♦ Diversity of Hires ♦ Percent of Women Hired in Technical Roles ♦ Leadership ♦ DEIB Training and Goals ♦ Supplier Diversity Program ♦ Creating
Are You Measuring the Diversity of Your Organization? Read More »
Saterman Connect is a close-knit team of collaborators who apply their diverse backgrounds and skill sets to deliver powerful, creative, expectation-exceeding solutions. We’re proud to introduce them to you in this series of dialogues. Our first conversation is with Yulkendy Valdez, CEO and co-founder of Forefront. We love Forefront’s passion for millennials and Gen Z,
Diverse Voices: Yulkendy Valdez Read More »
The consumer journey is nonlinear. They don’t always learn about your business from an ad or a post. Consumers may become aware from a conversation, an influencer, and your work with a social cause. Fewer and fewer consumers trust brands — and even fewer are brand-loyal. That leaves brands both big and small with no
Building Brand Awareness Has Changed Read More »
Part III in a series. Read part II, The Power of Engaging, Empowering Internal Communications. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. Most leaders recognize that their organizational
The Power of Culture Change Read More »
Part II in a series. Read part I, The Foundation for a Fresh Start in 2021. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. It’s a new year. To
The power of engaging, empowering internal communications Read More »
As we approach the end of a very tough year, we can expect a new round of business successes, failures, and realignments. Layoff are painful and many companies make matters worse by handling them poorly. In the process of trying to do everything “right,” some managers forget to be human. It’s amazing how often people
If You Have to Reduce Your Workforce, Do It Right Read More »
The pandemic has forced companies to use technology that they may not have used before, or used sporadically. This is thinking outside-the-box. This is being creative and innovative in ways in which we can connect and engage our employees, our customer, our vendors, and our colleagues. Can you image life now without Zoom or Teams?
Technology is Saving the Employee Experience Read More »
The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product,
Promoting the Product Read More »
TRUTH! In every conversation, are your colleagues speaking their truth? In a business organization, authenticity ignites human connection. Listening for the human moments, the social cues take effort and concentration. Is your colleague guarded or vulnurable? Direct or evasive? Ask questions to learn more. Is there new information or a perspective that you should consider?
Authenticity Comes From Listening Read More »
