Part III in a series. Read part II, The Power of Engaging, Empowering Internal Communications. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. Most leaders recognize that their organizational …
Part II in a series. Read part I, The Foundation for a Fresh Start in 2021. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. It’s a new year. To …
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As we approach the end of a very tough year, we can expect a new round of business successes, failures, and realignments. Layoff are painful and many companies make matters worse by handling them poorly. In the process of trying to do everything “right,” some managers forget to be human. It’s amazing how often people …
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The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …
TRUTH! In every conversation, are your colleagues speaking their truth? In a business organization, authenticity ignites human connection. Listening for the human moments, the social cues take effort and concentration. Is your colleague guarded or vulnurable? Direct or evasive? Ask questions to learn more. Is there new information or a perspective that you should consider? …
Segmenting by demographic – age, gender, income, location – is simple and feels clean, but it’s limiting. As a result, you have a very hazy outline of your audience. Sure, you understand their challenges, but do not know where to find them, what moves them to action. And why they do what they do. Psychographics …
As a serial entrepreneur, I believe there are 3 critical considerations for choosing business partners. #1 Trust. Bottom line, do you trust this person with your personal bank account? If you say “no,” think twice. #2 Varied strengths. Entrepreneurs may have a number of strengths – sales, expertise, creativity, network, execution, vision, and more. Make …
I’m sometimes surprised when leaders, managers, and co-workers treat each other as if they are the competition. They are not open to ideas, differences, perspective. But many people don’t see your business the same way that you do. And that’s a good thing. A great thing! If every employee thought the same way as every …
Would anyone really claim that communication doesn’t matter? I doubt it. But, blundering your communication is just as bad, or worse, than not communicating at all! As a leader, YOU have a responsibility to communicate openly, honestly, and transparently, and carefully consider the words you use. Strong communication planning can decrease the uncertainty, increase buy-in, …
Your brand is not what you say it is. It’s what they say it is. So what is your brand? Years ago, a thoughtful mentor expressed it in this way: “Your brand isn’t your logo and it isn’t what you say about yourself. Your brand is your values. Your brand is how you act on …
