Segmenting by demographic – age, gender, income, location – is simple and feels clean, but it’s limiting. As a result, you have a very hazy outline of your audience. Sure, you understand their challenges, but do not know where to find them, what moves them to action. And why they do what they do. Psychographics …
As a serial entrepreneur, I believe there are 3 critical considerations for choosing business partners. #1 Trust. Bottom line, do you trust this person with your personal bank account? If you say “no,” think twice. #2 Varied strengths. Entrepreneurs may have a number of strengths – sales, expertise, creativity, network, execution, vision, and more. Make …
Being a coach means serving as a navigator around someone’s journey. When I decided to become a Certified Strengths Coach, I wanted to lead with my positivity and support others who were discovering their superpowers. I work Strengths Coaching into my executive coaching as well as my leadership development coaching. Coaching is all about unpacking …
Onboarding new employees during the Pandemic is not easy! Organizations, company leaders, hiring managers, Talent Acquisition, HR, and L&D are having to think of new ways to connect, engage, and assimilate new hires to a organization without physical connections. What is a company when there is no physical location to go to? How do you …
I’m sometimes surprised when leaders, managers, and co-workers treat each other as if they are the competition. They are not open to ideas, differences, perspective. But many people don’t see your business the same way that you do. And that’s a good thing. A great thing! If every employee thought the same way as every …
