Segmenting by demographic – age, gender, income, location – is simple and feels clean, but it’s limiting. As a result, you have a very hazy outline of your audience. Sure, you understand their challenges, but do not know where to find them, what moves them to action. And why they do what they do. Psychographics […]
In Marketing, Values > Demographics Read More »
As a serial entrepreneur, I believe there are 3 critical considerations for choosing business partners. #1 Trust. Bottom line, do you trust this person with your personal bank account? If you say “no,” think twice. #2 Varied strengths. Entrepreneurs may have a number of strengths – sales, expertise, creativity, network, execution, vision, and more. Make
The Reason I Chose My Business Partners Read More »
Onboarding new employees during the Pandemic is not easy! Organizations, company leaders, hiring managers, Talent Acquisition, HR, and L&D are having to think of new ways to connect, engage, and assimilate new hires to a organization without physical connections. What is a company when there is no physical location to go to? How do you
Onboarding People in the Midst of a Pandemic Read More »
I’m sometimes surprised when leaders, managers, and co-workers treat each other as if they are the competition. They are not open to ideas, differences, perspective. But many people don’t see your business the same way that you do. And that’s a good thing. A great thing! If every employee thought the same way as every
One Reason For Your Company’s Morale Issues Read More »
How do we understand how to support those around us? It often starts with Empathy. Sometimes it’s more about listening and asking questions than trying to solve for their challenges. If we can better understand the triumphs and challenges of those around us, we can more easily understand what that could feel like if we
What Questions Are You Asking? Read More »
What is the difference between a visible dimension of diversity and an invisible one? We all are made up of both visible and invisible dimensions, unique to who we are. Visible dimensions may be your eye color, race, height, hair type. Invisible dimensions of diversity emanate from our intersectionalities. They can include race, ethnicity, sex,
How To Support Invisible Needs Read More »
Would anyone really claim that communication doesn’t matter? I doubt it. But, blundering your communication is just as bad, or worse, than not communicating at all! As a leader, YOU have a responsibility to communicate openly, honestly, and transparently, and carefully consider the words you use. Strong communication planning can decrease the uncertainty, increase buy-in,
Build Anticipation With Your Employees Read More »
LEADERSHIP Are we really listening to women? By Saterman Connect | July 22, 2019 Coming together is the beginning. Keeping together is progress. Working together is success. – Henry Ford What are the attributes of being an ally to women? How do you want to support your colleagues, friends, co-workers, peers, and organization? What does
Are we really listening to women? Read More »
Your brand is not what you say it is. It’s what they say it is. So what is your brand? Years ago, a thoughtful mentor expressed it in this way: “Your brand isn’t your logo and it isn’t what you say about yourself. Your brand is your values. Your brand is how you act on
What A Brand Is NOT Read More »
