Tap your network. Ask your colleagues. This is the best place to start when looking for an Instructional Designer to join your team. Instructional Designers come in all different forms: some may be focused on only doing technical training development; others may have a specific area of expertise; others may be generalist, and some may …
You Need An Instructional Designer, Here’s What You Do Read More »
The consumer journey is nonlinear. They don’t always learn about your business from an ad or a post. Consumers may become aware from a conversation, an influencer, and your work with a social cause. Fewer and fewer consumers trust brands — and even fewer are brand-loyal. That leaves brands both big and small with no …
Part III in a series. Read part II, The Power of Engaging, Empowering Internal Communications. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. Most leaders recognize that their organizational …
Ever heard the saying, “Leave it at the door”? It was absolutely easier to leave outside stressors at the door when going to a physical office was a common norm. Today’s environment doesn’t allow us to “leave it at the door” and more importantly you shouldn’t have to. You are a whole person. You have …
Remote Work Can Mean Bringing Everything to Work Read More »
Over the years we have seen so many changes in HR and Learning. HR and L&D go back and forth from centralized functions under the same umbrella to decentralized functions and back again. We have seen the personnel and staffing change to HR. We have seen training move to learning and talent development focused on …
Part II in a series. Read part I, The Foundation for a Fresh Start in 2021. Culture assessment: taking an in-depth look at how individuals, teams, and leaders view behavioral norms and identify talent strengths and weaknesses, along with employee expectations, engagement, and communication through surveys, focus groups, and interviews. It’s a new year. To …
The power of engaging, empowering internal communications Read More »
As we approach the end of a very tough year, we can expect a new round of business successes, failures, and realignments. Layoff are painful and many companies make matters worse by handling them poorly. In the process of trying to do everything “right,” some managers forget to be human. It’s amazing how often people …
If You Have to Reduce Your Workforce, Do It Right Read More »
Who was your favorite coach as a kid? Maybe it was even a P.E. teacher who helped you through the pull-up test, or a very competitive game of dodgeball? There are a lot of similarities between sport coaches and executive coaches, starting with their sole purpose on the job: drive behavioural and performance growth to …
The pandemic has forced companies to use technology that they may not have used before, or used sporadically. This is thinking outside-the-box. This is being creative and innovative in ways in which we can connect and engage our employees, our customer, our vendors, and our colleagues. Can you image life now without Zoom or Teams? …
The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People don’t buy features or benefits. They buy emotions. As marketers, we’re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …
