Month: January 2021

Promoting the Product

The best campaigns convince the customer that their purchase will make them feel the way that they wanted to feel. Why? People donā€™t buy features or benefits. They buy emotions. As marketers, weā€™re often confronted with the challenge of communicating a list of benefits to the consumer. Product pages have to talk about the product, …

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2021 Calendar

The Foundation for a Fresh Start in 2021

As we look at the clean calendar page that is January 2021, weā€™re coming to terms with lessons learned from the dumpster fire of 2020.Ā  Last yearā€™s unprecedented change — the upheaval of work norms, an overdue focus on social justice, economic stresses, the travel shutdown, Covid-19 ā€“ spurred many ā€œahaā€ moments. Organizations saw everything …

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When To Implement Learning And Development Into Your Company

No Learning and Development? No way! This is a critical department within our organization to engage, grow, development and retain employees! Whether you’re a start-up with five employees, or a 5000-person company that’s been around for 50 years, it’s important to implement an L&D strategy. There are so many different types of learning and development …

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